Posted by Andrew Nicholson in Social Networking | 0 Comments

Facebook Pages come of age

Any marketing types logging into their corporate Facebook pages yesterday might have been a little surprised to note that there’d been quite a few changes overnight.

Facebook pages, for those who aren’t in the know, are supposed to be  the branded equivalent to a Facebook profile. Except they’re not, because up until yesterday, they were frankly rubbish.

Posted by Andrew Nicholson in Social Networking | Comments Off

Social networking interview

Not that I’m one to blow my own trumpet (he says with a knowing smile on his lips), but my recent interview for venues.org.uk is now live on the big old World Wide Web. You can check it out at Social Network marketing or, if you’d like to read the unedited transcript, please see below. Love to hear your thoughts

“Adaptation is the key to surviving in a difficult business environment; understanding what your customers want and staying one step ahead of your competitors. Nowhere is this more important than in a company’s marketing efforts.”

In July, Andrew Nicholson, E-Commerce manager for events firm Sodexo Prestige, hailed social networking as the future of the events industry. Four months on, he stands by that statement.