Posted by Andrew Nicholson in Online Copywriting | Comments Off

Finally, the agencies are catching up . .

It’s about time too.  A recurring theme at yesterday’s TFM&A show (well, apart from recession marketing) was how the big agencies are finally cottoning onto the fact that online copy writing is a marketable (read sellable) tool to have in their box.  In the past, it’s always been Design, SEO, PPC and usability that floated the big boys boats.  Copy writing was never seen as all that glamourous (and let’s be honest, it actually really isn’t) – but the move towards content led SEO has meant they have to play ball.

But how easy is it for a big agency to write online copy.  Actually, how easy is it for any of us?