Posted by Andrew Nicholson in Google, Personal | 0 Comments

Google brings a friend to the party with +1

Fresh off the print, Google have today launched their very own Facebook like button with the introduction of Google +1, an FB doppelganger that will be available to all users that are logged into their Google accounts when browsing.

But what does this mean for the likes of us?

Well, for those Googlers that have made use of the friends feature within their Google account, it means that websites that their friends like will feature more heavilywithin their search results, and vice-verser.

Posted by Andrew Nicholson in Google | 1 Comment

Cheats don’t prosper

I’m often asked about the benefits of optimising a website for search engines other than Google. I’ve always responded that there’s very little point.

Aside from the fact that 90% of the Western world uses it as their primary search tool, I’ve always been of the opinion that Google sets the way in terms of search algorithm accuracy, and that doing things right in the eyes of Google will inevitably pay dividends as the laggards catch up.

Posted by Andrew Nicholson in Google, Pay per click | 0 Comments

PPC at TFM&A

Now, I’ve got to be honest here.  I meant to attend the PPC seminars, I really did.  But frankly, I spend at least an hour per day running PPC campaigns, and if I don’t know it all by now, I should be shot.  So, let’s pretend I did attend all the PPC seminars like a good little boy, in which case, this is what I learnt.