Posted by Andrew Nicholson in Email Marketing | 0 Comments

Is Groupon putting too much faith in email?

From the recent email sent out by Groupon CEO Andrew Mason it’s fair to say that he’s putting a lot of faith in email to drive sales – but is he being a little optimistic?  Afterall, email is all about relationship building and relevancy – not spamming.  Econsultancy have a few things to say about the matter and I thought I’d pass on the link.  Groupon bets the farm.

Posted by Andrew Nicholson in Email Marketing | 0 Comments

What’s new in Email marketing?

Now this is going to sound cruel, but I was actually quite dissapointed at the poor quality of the Email marketing products I saw at TFM&A yesterday.

The combination of companies being pushed to provide accountable ROI on every marketing campaign, and marketing budgets dropping faster than you can say sub-prime, seems to be driving everyone to E-marketing as the holy grail fix all solution.

Which should be a good thing.  Shouldn’t it?

Well, yes.  After all, we all know that the cost of sending an email is a fraction of the cost of sending a tradional DM piece, and that once an email has left the building, smart marketers embed java script into their websites to enable them to watch the customer journey from start to finish (God bless cookies).  Add the fact that it’s an almost immediate fix that has been proven to work time and time again, and you’ve got one of the strongest channels available.