Dec 9, 2011
Posted by Andrew Nicholson in Brand, Tech Talk, User experience | 0 Comments
When is a website not a website?
When it’s your brand, of course.
Eh?
Let me explain myself. I was lying in bed a couple of nights back trying to think about the content of a piece I’m writing for the ever excellent B2B Marketing magazine about trends and developments in 2012. By the end of my ruminations, I’d hit on upon an idea (I won’t spoil it by telling you what it is here) that was passable, and several that weren’t. However, one idea stuck with me, and whilst not relevant to the article in question, it did warrant further consideration.
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Award winning online consultant with a very firm finger on the pulse of the marketing industry. I specialise in communication technologies, including social media, email marketing and mobile applications. 