Posted by Andrew Nicholson in Marketing speak, Personal, Tech Talk | 2 Comments

Can big agencies ‘do’ digital?

I was sitting in a cafe in Greenwich Park last Sunday having a chat with a very good friend of mine about the effectiveness of  large agencies when dealing with digital, and in particular, social marketing (I know, I know, I really do need a hobby).  She’s in a good position to understand any issues, working as she does for one of the big five agencies, and I was surprised to hear that she shared my concerns.  Now, I’ll be the first to admit that I have a bias against the larger agencies. I’ve had lots of bad experiences and have been charged quite a large amount for the privilege.  But maybe I’m just unlucky, or really bad at briefing, so I opened up the debate to a few marketing colleagues and their responses seem to have confirmed that the problem appears endemic.  So, what are the issues?