Posted by Andrew Nicholson in Google | 1 Comment

Cheats don’t prosper

I’m often asked about the benefits of optimising a website for search engines other than Google. I’ve always responded that there’s very little point.

Aside from the fact that 90% of the Western world uses it as their primary search tool, I’ve always been of the opinion that Google sets the way in terms of search algorithm accuracy, and that doing things right in the eyes of Google will inevitably pay dividends as the laggards catch up.

Posted by Andrew Nicholson in Online Copywriting | Comments Off

Finally, the agencies are catching up . .

It’s about time too.  A recurring theme at yesterday’s TFM&A show (well, apart from recession marketing) was how the big agencies are finally cottoning onto the fact that online copy writing is a marketable (read sellable) tool to have in their box.  In the past, it’s always been Design, SEO, PPC and usability that floated the big boys boats.  Copy writing was never seen as all that glamourous (and let’s be honest, it actually really isn’t) – but the move towards content led SEO has meant they have to play ball.

But how easy is it for a big agency to write online copy.  Actually, how easy is it for any of us?

Posted by Andrew Nicholson in Search Engine Optimisation | Comments Off

SEO at TFM&A

So, I’m not the kind to plagarise anothers analogy (Cleraly I’m lying,  I’m in marketing after all!), but  just yesterday I read a rather neat one from Tanya Goodwin (Chief Exec at Tamar.com).  She compared PPC and SEO to the difference between a Volvo and a Bugatti Veyron.  One being fast, results driven, and expensive, the other being a slower, but more reliable long term investment.