Aug 30, 2011
Posted by Andrew Nicholson in Email Marketing | 0 Comments
Is Groupon putting too much faith in email?
From the recent email sent out by Groupon CEO Andrew Mason it’s fair to say that he’s putting a lot of faith in email to drive sales – but is he being a little optimistic? Afterall, email is all about relationship building and relevancy – not spamming. Econsultancy have a few things to say about the matter and I thought I’d pass on the link. Groupon bets the farm.
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Award winning online consultant with a very firm finger on the pulse of the marketing industry. I specialise in communication technologies, including social media, email marketing and mobile applications. 