Posted by Andrew Nicholson in Marketing speak, Personal, Tech Talk | 2 Comments

Can big agencies ‘do’ digital?

I was sitting in a cafe in Greenwich Park last Sunday having a chat with a very good friend of mine about the effectiveness of  large agencies when dealing with digital, and in particular, social marketing (I know, I know, I really do need a hobby).  She’s in a good position to understand any issues, working as she does for one of the big five agencies, and I was surprised to hear that she shared my concerns.  Now, I’ll be the first to admit that I have a bias against the larger agencies. I’ve had lots of bad experiences and have been charged quite a large amount for the privilege.  But maybe I’m just unlucky, or really bad at briefing, so I opened up the debate to a few marketing colleagues and their responses seem to have confirmed that the problem appears endemic.  So, what are the issues?

Posted by Andrew Nicholson in Tech Talk | 0 Comments

Calling India

I’m going to let you in on a naughty little secret that most developers don’t want you to know about.  It’s called VWorker, and it’s been a lifesaver for many an overworked UK coder over the past few years.

VWorker (formally known as Rentacoder) is essentially a middleman between UK developers and coders/designers in developing countries.  It provides a safe, easy to use, and above all cheap, means of outsourcing work to countries where the dollar is still strong enough to hold sway.