Aug 29, 2011
Posted by Andrew Nicholson in Google, Tech Talk | 0 Comments
Word of warning for Google adword users about the Google Display Network
I’m a big fan of Google adwords. No other marketing channel can compare for speed of delivery, trackability and reach. From the smallest start up to the largest multi-national corporation it can deliver a touch point with potential customers at the right place, and the right time. I’m not a whole-hearted evangelist though – there are flaws in the system and it’s worth highlighting one of the biggest ones. Google adwords comes bundled with the Google Ad Network. Let me explain what this means.
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Award winning online consultant with a very firm finger on the pulse of the marketing industry. I specialise in communication technologies, including social media, email marketing and mobile applications. 