Posted by Andrew Nicholson in Brand | 0 Comments

Pointing the finger

Big brand agencies charge big brand bucks, but why are companies willing to spend seemingly outrageous amounts on agency campaigns?

Regular readers will know I love a good gripe about paying large agency fees.  On major campaigns these can escalate into millions of pounds spent, and whilst I’m sure none will disagree that the outcome of this work can be impressive, I have always argued that finance is better off  invested in the recruitment of in house talent, where it can be nurtured long term, rather than in agencies, where the benefits are limited to the length of the contract.

Posted by Andrew Nicholson in Brand, Tech Talk, User experience | 0 Comments

When is a website not a website?

When it’s your brand, of course.

Eh?

Let me explain myself.  I was lying in bed a couple of nights back trying to think about the content of a piece  I’m writing for the ever excellent B2B Marketing magazine about trends and developments in 2012.  By the end of my ruminations, I’d hit on upon an idea (I won’t spoil it by telling you what it is here) that was passable, and several that weren’t.  However, one idea stuck with me, and whilst not relevant to the article in question, it did warrant further consideration.

Posted by Andrew Nicholson in Brand, Google | 3 Comments

If you love your brand, set it free

Clicking on today’s Google doodle has just brought a huge smile to my face.  Today would have been Freddie Mercury’s 65 birthday (hard to believe, isn’t it?) and Google have celebrated this milestone in their own irrepressible fashion by creating an over the top, tiger roaring, space man shooting extravaganza of an animation, set to the tune of ‘Don’t stop me now’.