Feb 7, 2011
Posted by Andrew Nicholson in Google | 1 Comment
Cheats don’t prosper
I’m often asked about the benefits of optimising a website for search engines other than Google. I’ve always responded that there’s very little point.
Aside from the fact that 90% of the Western world uses it as their primary search tool, I’ve always been of the opinion that Google sets the way in terms of search algorithm accuracy, and that doing things right in the eyes of Google will inevitably pay dividends as the laggards catch up.
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Award winning online consultant with a very firm finger on the pulse of the marketing industry. I specialise in communication technologies, including social media, email marketing and mobile applications. 