Posted by Andrew Nicholson in Google, Tech Talk | 0 Comments

Word of warning for Google adword users about the Google Display Network

I’m a big fan of Google adwords.  No other marketing channel can compare for speed of delivery, trackability and reach.  From the smallest start up to the largest multi-national corporation it can deliver a touch point with potential customers at the right place, and the right time.  I’m not a whole-hearted evangelist though – there are flaws in the system and it’s worth highlighting one of the biggest ones.  Google adwords comes bundled with the Google Ad Network.  Let me explain what this means.  

Posted by Andrew Nicholson in Social Networking | 0 Comments

Facebook edgerank explained

Can’t claim this one for myself I’m afraid, however, Econsultancy’s Kelvin Newman has produced one of the most comprensive and usable guides to making the most out of Facebook’s Edgerank algorithm.  Well worth reading.

http://econsultancy.com/uk/blog/7885-edgerank-the-most-important-algorithm-you-ve-never-heard-of?utm_medium=email&utm_source=newsletter

Posted by Andrew Nicholson in Google, Personal | 0 Comments

Google brings a friend to the party with +1

Fresh off the print, Google have today launched their very own Facebook like button with the introduction of Google +1, an FB doppelganger that will be available to all users that are logged into their Google accounts when browsing.

But what does this mean for the likes of us?

Well, for those Googlers that have made use of the friends feature within their Google account, it means that websites that their friends like will feature more heavilywithin their search results, and vice-verser.

Posted by Andrew Nicholson in Google | 1 Comment

Cheats don’t prosper

I’m often asked about the benefits of optimising a website for search engines other than Google. I’ve always responded that there’s very little point.

Aside from the fact that 90% of the Western world uses it as their primary search tool, I’ve always been of the opinion that Google sets the way in terms of search algorithm accuracy, and that doing things right in the eyes of Google will inevitably pay dividends as the laggards catch up.