SEARCH ENGINE OPTIMISATION (SEO)
I am an SEO expert.
Search Engine Optimisation, or SEO, is at the very core of web design. As I regularly tell clients, it’s all very well having the most beautiful website in the world, but if no one can find it, then you might have well have just flushed your money and business down the pan.
This isn’t to say that you should sacrifice the look and feel of your website, but building your site with Google in mind is only common sense these days. Small changes can make the world of difference, and I’m happy to advise you on what these are.
Meta tags, CSS, page positioning, page ranking, and most important of all, site content, all play their role in ensuring that once Google has got to your site, it then knows which terms are hot, and which are not. But SEO isn’t an exact science, and what Google wants changes on an almost daily basis. A few years back, it was all about the meta tags, today Google focusses on content, tomorrow, who knows? (Well, Google, probably, but they’re not telling). Keeping up to date with SEO trends is a vital part of what I do. I regularly attend industry seminars, conferences and trade shows to keep abridge of current developments, so you don’t have to.
