PAY PER CLICK (PPC)
I am a PPC expert.
There are two ways of getting to the top of Google search rankings. My favourite, long term method, is to build your website to be as search engine friendly as possible (SEO). But this is a long term strategy - it generally takes at least three months for initial changes to be picked up by Google.
A complimentary fix to SEO is Pay Per Click (PPC). PPC enables you to sponsor key search terms, often allowing you to leapfrog the organic Google listings. You’ve all seen Sponsored links. They’re visible in the right hand side column (and sometimes at the top of the page when done well) of your Google search results. Now, running a PPC campaign isn’t rocket science, and I’d be lying if I told you you couldn’t manage a simple campaign yourself (if a web consultant does tell you this, it’s time to get yourself a new web consultant), however, running a campaign well, and within budget does require experience, knowledge, and time.
If yours is a simple niche market campaign, I’ll happily set it up for you, and then hand over the controls. If it’s a bit more complicated, then I’ll set it up and manage it monthly for you. Either way, you’ll have added a powerful marketing tool to your repertoire.
