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	<link>http://www.webconsultancy.uk.com</link>
	<description>All things Emarketing!</description>
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		<title>What&#8217;s the big deal about Google&#8217;s search plus your world?</title>
		<link>http://www.webconsultancy.uk.com/online/social-networking/whats-the-big-deal-about-googles-search-plus-your-world/</link>
		<comments>http://www.webconsultancy.uk.com/online/social-networking/whats-the-big-deal-about-googles-search-plus-your-world/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 23:22:00 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Search plus your world]]></category>
		<category><![CDATA[search+]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=316</guid>
		<description><![CDATA[For the first time since they pulled out of China, Google really got down and dirty yesterday with the launch of Search plus your world.  SPYW (or Search+ as I&#8217;ve started referring to it as) is Google&#8217;s way of driving new users to their ailing social media site Google+ in a desperate attempt to usurp Facebook&#8217;s mantle.  The concept is really rather simple.  Rather [...]]]></description>
		<wfw:commentRss>http://www.webconsultancy.uk.com/online/social-networking/whats-the-big-deal-about-googles-search-plus-your-world/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>When is a website not a website?</title>
		<link>http://www.webconsultancy.uk.com/online/techtalk/when-is-a-website-not-a-website/</link>
		<comments>http://www.webconsultancy.uk.com/online/techtalk/when-is-a-website-not-a-website/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 17:46:17 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Tech Talk]]></category>
		<category><![CDATA[User experience]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=283</guid>
		<description><![CDATA[When it's your brand, of course. Eh? Let me explain myself.  I was lying in bed a couple of nights back trying to think about the content of a piece  I'm writing for the ever excellent B2B Marketing magazine about trends and developments in 2]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating, using and targeting content to engage with prospects (Part 1)</title>
		<link>http://www.webconsultancy.uk.com/online/techtalk/creating-using-and-targeting-content-to-engage-with-prospects-part-1/</link>
		<comments>http://www.webconsultancy.uk.com/online/techtalk/creating-using-and-targeting-content-to-engage-with-prospects-part-1/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 10:35:50 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Marketing speak]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Tech Talk]]></category>
		<category><![CDATA[B2B Marketing Awards]]></category>
		<category><![CDATA[content creations]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=265</guid>
		<description><![CDATA[It's been a busy couple of weeks for me recently.  Not only was I lucky enough to be invited to speak at the EConsultancy Funnel marketing seminars (see part one below), where my specialist subject was "Creating, using]]></description>
		<wfw:commentRss>http://www.webconsultancy.uk.com/online/techtalk/creating-using-and-targeting-content-to-engage-with-prospects-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Creating, using and targeting content to engage with prospects (Part 2)</title>
		<link>http://www.webconsultancy.uk.com/online/content-marketing/creating-using-and-targeting-content-to-engage-with-prospects-part-2/</link>
		<comments>http://www.webconsultancy.uk.com/online/content-marketing/creating-using-and-targeting-content-to-engage-with-prospects-part-2/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 22:26:37 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Marketing speak]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content strategy]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=309</guid>
		<description><![CDATA[Apologies for the delay - but please see below part 2 of my presentation at Econsultancy's Funnel 2011. And the question and answer session that followed]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How qualified is a quality score?</title>
		<link>http://www.webconsultancy.uk.com/online/google/how-qualified-is-a-quality-score/</link>
		<comments>http://www.webconsultancy.uk.com/online/google/how-qualified-is-a-quality-score/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 21:27:49 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Quality score]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=247</guid>
		<description><![CDATA[For those in the PPC world a good quality score is something to be cherished and loved.  A quality score, for those not in the know, is applied by Google to every key word or phrase you bid on, with the score relating back to the page the advert l]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pipped at the post</title>
		<link>http://www.webconsultancy.uk.com/online/social-networking/pipped-at-the-post/</link>
		<comments>http://www.webconsultancy.uk.com/online/social-networking/pipped-at-the-post/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 20:17:36 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[about.me]]></category>
		<category><![CDATA[social tools]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=249</guid>
		<description><![CDATA[You know how sometimes you come up with a really great idea?  One that you're sure will make you "a millionaire by this time next year"?  Well that happened to me a few weeks back. Hang on, I thought to myself whilst writing my econsultancy pres]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2011 Hypecycle Gartner &gt; Smart Insights Digital Marketing</title>
		<link>http://www.webconsultancy.uk.com/online/techtalk/2011-hypecycle-gartner-smart-insights-digital-marketing/</link>
		<comments>http://www.webconsultancy.uk.com/online/techtalk/2011-hypecycle-gartner-smart-insights-digital-marketing/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 18:06:45 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Marketing speak]]></category>
		<category><![CDATA[Tech Talk]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=241</guid>
		<description><![CDATA[2011 Hypecycle Gartner &#62; Smart Insights Digital Marketing. Having just been reading about Gartner's hype cycle in Dave Chaffeys' excellent but now slightly outdated 'Internet Marketing', it's good to see a more recent version that is]]></description>
		<wfw:commentRss>http://www.webconsultancy.uk.com/online/techtalk/2011-hypecycle-gartner-smart-insights-digital-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quit complaining, peanut.</title>
		<link>http://www.webconsultancy.uk.com/online/social-networking/quit-complaining-peanut/</link>
		<comments>http://www.webconsultancy.uk.com/online/social-networking/quit-complaining-peanut/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 14:06:26 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[User experience]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/social-networking/quit-complaining-peanut/</guid>
		<description><![CDATA[There's been a lot of moral indignation recently about the changes Facebook's been making to their GUI (Graphic User Interface to the uninitiated).  Functionality keeps being added, removed, tweaked and moved around on the screen and Facebook us]]></description>
		<wfw:commentRss>http://www.webconsultancy.uk.com/online/social-networking/quit-complaining-peanut/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can big agencies &#8216;do&#8217; digital?</title>
		<link>http://www.webconsultancy.uk.com/online/techtalk/can-big-agencies-do-digital/</link>
		<comments>http://www.webconsultancy.uk.com/online/techtalk/can-big-agencies-do-digital/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 17:37:34 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Marketing speak]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Tech Talk]]></category>
		<category><![CDATA[digital marketing agencies]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[Outsourcing]]></category>
		<category><![CDATA[sme]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=221</guid>
		<description><![CDATA[I was sitting in a cafe in Greenwich Park last Sunday having a chat with a very good friend of mine about the effectiveness of  large agencies when dealing with digital, and in particular, social marketing (I know, I know, I really do need a hobby).  She's in a good position to understand any issues, working as she does for one of the big five agencies, and I was surprised to hear that she shared my concerns.  Now, I'll be the first to admit that I have a bias against the larger agencies. I've had lots of bad experiences and have been charged quite a large amount for the privilege.  But maybe I'm just unlucky, or really bad at briefing, so I opened up the debate to a few marketing colleagues and their responses seem to have confirmed that the problem apperas endemic.  So, what are the issues?]]></description>
		<wfw:commentRss>http://www.webconsultancy.uk.com/online/techtalk/can-big-agencies-do-digital/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>If you love your brand, set it free</title>
		<link>http://www.webconsultancy.uk.com/online/google/if-you-love-your-brand-set-it-free/</link>
		<comments>http://www.webconsultancy.uk.com/online/google/if-you-love-your-brand-set-it-free/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 14:32:32 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[brand]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=216</guid>
		<description><![CDATA[Brand guidelines aren't all their cracked up to be.  Sometimes having a bit of fun at your brand's expense can bring the humanity back into your marketing.]]></description>
		<wfw:commentRss>http://www.webconsultancy.uk.com/online/google/if-you-love-your-brand-set-it-free/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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