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	<link>http://www.webconsultancy.uk.com</link>
	<description>All things Emarketing!</description>
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		<title>A marketing marriage made in heaven?</title>
		<link>http://www.webconsultancy.uk.com/online/pay-per-click/a-marketing-marriage-made-in-heaven/</link>
		<comments>http://www.webconsultancy.uk.com/online/pay-per-click/a-marketing-marriage-made-in-heaven/#comments</comments>
		<pubDate>Wed, 02 May 2012 19:57:12 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Marketing speak]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=381</guid>
		<description><![CDATA[Marketing and sales are often cited as the perfect bedfellows, and indeed strategic alignment between the two disciplines can bring about excellent results. However, with the rise of digital marketing, I’m keen to propose a third partner, a marketing ménage et trois, as it were, and it’s with a discipline that has long been overlooked in favour of sexier playmates.  Finance.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The Fallacy of B2B Marketing</title>
		<link>http://www.webconsultancy.uk.com/online/techtalk/the-fallacy-of-b2b-marketing/</link>
		<comments>http://www.webconsultancy.uk.com/online/techtalk/the-fallacy-of-b2b-marketing/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 21:53:34 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Marketing speak]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Tech Talk]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[h2h marketing]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=354</guid>
		<description><![CDATA[A look at the evolution of B2B Marketing and how it's moving towards H2H (Human to human), with examples from IBM and Amex Open Forum.  Presentation was given to the Association of B2B Agencies at Google HQ ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pointing the finger</title>
		<link>http://www.webconsultancy.uk.com/offline/brand-offline/pointing-the-finger/</link>
		<comments>http://www.webconsultancy.uk.com/offline/brand-offline/pointing-the-finger/#comments</comments>
		<pubDate>Sat, 21 Apr 2012 20:28:20 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=332</guid>
		<description><![CDATA[Big brand agencies charge big brand bucks, but why are companies willing to spend seemingly outrageous amounts on agency campaigns?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s the big deal about Google&#8217;s search plus your world?</title>
		<link>http://www.webconsultancy.uk.com/online/social-networking/whats-the-big-deal-about-googles-search-plus-your-world/</link>
		<comments>http://www.webconsultancy.uk.com/online/social-networking/whats-the-big-deal-about-googles-search-plus-your-world/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 23:22:00 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Search plus your world]]></category>
		<category><![CDATA[search+]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=316</guid>
		<description><![CDATA[For the first time since they pulled out of China, Google really got down and dirty yesterday with the launch of Search plus your world.  SPYW (or Search+ as I've started referring to it as) is Google's way of driving new users to their ailing social media site Google+ in a desperate attempt to usurp Facebook's mantle. ]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>When is a website not a website?</title>
		<link>http://www.webconsultancy.uk.com/online/techtalk/when-is-a-website-not-a-website/</link>
		<comments>http://www.webconsultancy.uk.com/online/techtalk/when-is-a-website-not-a-website/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 17:46:17 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Tech Talk]]></category>
		<category><![CDATA[User experience]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=283</guid>
		<description><![CDATA[When it's your brand, of course. Eh? Let me explain myself.  I was lying in bed a couple of nights back trying to think about the content of a piece  I'm writing for the ever excellent B2B Marketing magazine about trends and developments in 2]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Creating, using and targeting content to engage with prospects (Part 1)</title>
		<link>http://www.webconsultancy.uk.com/online/techtalk/creating-using-and-targeting-content-to-engage-with-prospects-part-1/</link>
		<comments>http://www.webconsultancy.uk.com/online/techtalk/creating-using-and-targeting-content-to-engage-with-prospects-part-1/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 10:35:50 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Marketing speak]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Tech Talk]]></category>
		<category><![CDATA[B2B Marketing Awards]]></category>
		<category><![CDATA[content creations]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=265</guid>
		<description><![CDATA[It's been a busy couple of weeks for me recently.  Not only was I lucky enough to be invited to speak at the EConsultancy Funnel marketing seminars (see part one below), where my specialist subject was "Creating, using]]></description>
		<wfw:commentRss>http://www.webconsultancy.uk.com/online/techtalk/creating-using-and-targeting-content-to-engage-with-prospects-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating, using and targeting content to engage with prospects (Part 2)</title>
		<link>http://www.webconsultancy.uk.com/online/content-marketing/creating-using-and-targeting-content-to-engage-with-prospects-part-2/</link>
		<comments>http://www.webconsultancy.uk.com/online/content-marketing/creating-using-and-targeting-content-to-engage-with-prospects-part-2/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 22:26:37 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Marketing speak]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content strategy]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=309</guid>
		<description><![CDATA[Apologies for the delay - but please see below part 2 of my presentation at Econsultancy's Funnel 2011. And the question and answer session that followed]]></description>
		<wfw:commentRss>http://www.webconsultancy.uk.com/online/content-marketing/creating-using-and-targeting-content-to-engage-with-prospects-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How qualified is a quality score?</title>
		<link>http://www.webconsultancy.uk.com/online/google/how-qualified-is-a-quality-score/</link>
		<comments>http://www.webconsultancy.uk.com/online/google/how-qualified-is-a-quality-score/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 21:27:49 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Quality score]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=247</guid>
		<description><![CDATA[For those in the PPC world a good quality score is something to be cherished and loved.  A quality score, for those not in the know, is applied by Google to every key word or phrase you bid on, with the score relating back to the page the advert l]]></description>
		<wfw:commentRss>http://www.webconsultancy.uk.com/online/google/how-qualified-is-a-quality-score/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pipped at the post</title>
		<link>http://www.webconsultancy.uk.com/online/social-networking/pipped-at-the-post/</link>
		<comments>http://www.webconsultancy.uk.com/online/social-networking/pipped-at-the-post/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 20:17:36 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[about.me]]></category>
		<category><![CDATA[social tools]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=249</guid>
		<description><![CDATA[You know how sometimes you come up with a really great idea?  One that you're sure will make you "a millionaire by this time next year"?  Well that happened to me a few weeks back. Hang on, I thought to myself whilst writing my econsultancy pres]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2011 Hypecycle Gartner &gt; Smart Insights Digital Marketing</title>
		<link>http://www.webconsultancy.uk.com/online/techtalk/2011-hypecycle-gartner-smart-insights-digital-marketing/</link>
		<comments>http://www.webconsultancy.uk.com/online/techtalk/2011-hypecycle-gartner-smart-insights-digital-marketing/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 18:06:45 +0000</pubDate>
		<dc:creator>Andrew Nicholson</dc:creator>
				<category><![CDATA[Marketing speak]]></category>
		<category><![CDATA[Tech Talk]]></category>

		<guid isPermaLink="false">http://www.webconsultancy.uk.com/?p=241</guid>
		<description><![CDATA[2011 Hypecycle Gartner &#62; Smart Insights Digital Marketing. Having just been reading about Gartner's hype cycle in Dave Chaffeys' excellent but now slightly outdated 'Internet Marketing', it's good to see a more recent version that is]]></description>
		<wfw:commentRss>http://www.webconsultancy.uk.com/online/techtalk/2011-hypecycle-gartner-smart-insights-digital-marketing/feed/</wfw:commentRss>
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